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What is ott streaming means
What is ott streaming means. Even 10 years ago, it was the easiest way to watch your favorite movie or show at any time convenient. Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu. Viewers can access OTT services through apps or platforms on various devices like smartphones, tablets, smart TVs, and streaming devices. Dec 22, 2023 · Over-the-top (OTT) is the direct delivery of digital media content over the internet to viewers, bypassing traditional broadcast or cable distribution methods. May 21, 2024 · Over-the-top (OTT) content delivery is the alternative taking the world by storm. OTT platforms such as YouTube, MX Player, Prime Videos, Netflix, SonyLIV, etc. OTT platform means “Over-the-Top” – the content provider service goes beyond existing Internet services. As we mentioned above, VOD stands for Video On Demand. It continues to play a role, particularly when it comes to viewing events like live sports. e. The subscription OTT, otherwise known as “over the top,” refers to media that can be viewed on computers and mobile devices, in addition to on the TV screen. Publications have rightly dubbed this media service as the future of television because of its constant surge in popularity. OTT used to refer to only video content but now it’s expanded to include all the internet offers. It can be accessed through a web browser or app or any smart TV. Nov 4, 2023 · OTT is an acronym for the word Over-The-Top, it generally means a new age method of providing and delivering movies and TV content over the internet. May 5, 2023 · Over-The-Top (OTT) OTT or over-the-top is an umbrella term for video content streaming through the internet instead of traditional cable, broadcast, or satellite television providers. At its core, OTT represents a departure from traditional cable TV boxes. It provides the highest quality stream that is supported by the viewer’s device and the internet connection. As live video becomes more popular, live streaming has become a critical part of many businesses and organizations’ marketing strategies. In fact, most OTT consumers actually choose to continue using their cable services alongside a streaming subscription to sites such as Netflix or Hulu. Clearly, VOD streaming falls into this category, but OTT is a larger umbrella that includes traditional internet streaming along with various applications that support the streaming service. Examples of OTT are Netflix, Hulu, and Disney+. The term originates from the now common practice of consumers going “over the top” of a cable box, bypassing cable/satellite subscriptions or broadcast TV Feb 15, 2022 · OTT (over-the-top) TV is a service that allows customers to stream videos and on-demand virtual events whenever and however they like. Apple created the Jul 18, 2024 · Over-the-top (OTT) advertising has emerged as a preeminent and progressively favored advertising solution. Services that come over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery. When you stream something, you can start using the content before the entire file downloads. , MediaMelon, Airtel Digital, and Mar 22, 2024 · How Broadcasters Excel In an OTT Streaming World? The reason TV stations are doing well on OTT is that they provide something that Amazon & Netflix don’t: online access to local news & sports. Dec 19, 2020 · OTT platforms are streaming services offered directly to the viewers through the Internet such as Netflix, Hotstar, Amazon Prime Video, etc. OTT allows the freedom to stream directly online, on any device, so your viewers can cut the cables with traditional cable and satellite television. In short, HLS is a media streaming protocol for delivering visual and audio media to viewers over the internet. This could be accessed from anywhere and whenever a person desires to watch. What makes OTT so unlike traditional media consumption is the flexibility and accessibility of these OTT, on the other hand, means any video content that is streamed on a device other than traditional broadcast, cable, or satellite TV. Dec 28, 2022 · Definition of OTT: Over The Top. VOD (Video-on-Demand) is an ability to get video content any time. OTT, short for over-the-top, is any service that previously used satellite or cable to transmit, but now uses the internet. With streaming services proliferating, each caters to diverse Jul 11, 2024 · OTT means “over-the-top,” and it refers to technology that streams content directly over the Internet. OTT apps such as Netflix and Hulu or Amazon Prime stream videos on demand using the internet but there are still some VOD channels like HBO GO that need to be verified authentication from your TV channel provider. OTT, short for “Over The Top,” is a technology that lets content providers stream video and other streaming content over the internet to various devices. Mar 23, 2022 · Let’s dive into the question of what is VOD streaming. Play a song on Apple Music or Spotify , for instance, and you can click Play to start listening almost immediately. Feb 19, 2021 · VOD Monetization Models. Feb 8, 2021 · The phrase "over-the-top" refers to streaming companies' ability to bypass TV providers. As the name suggests, this OTT content delivery model has two primary characteristics - it is free content for the user to consume, and the streaming is ad-supported. Jan 19, 2023 · As opposed to cable and satellite TV providers, OTT, meaning “over-the-top,” is used to define streaming media services that deliver content via the internet through various mediums, i. OTT stands for “Over-The-Top,” representing a shift beyond YouTube and social media, into a robust realm of entertainment. Premium content and experience delivered over the Internet. Mobile phones offer the convenience of on-the-go streaming with smaller screens. Usually, over-the-top(OTT) is named with reference to devices that allow users to easily access media content by going “over” satellite or cable connection or can say Mar 7, 2024 · The exact type of content will depend solely on the kind of over-the-top streaming service you want to build. And if you and your spouse both want to stream on your own device, that means you’ll both be taking up 16 Mbps at once. Over-the-top media service (also known as over-the-top television, or simply OTT) refers to a media service offered directly to viewers via the public Internet, rather than through an over-the-air, cable, or satellite-based provider. Audiences love watching creators in real-time, and sometimes the content demands live streaming. You can use a CTV device to watch OTT content, but you could also watch that content on your laptop or smartphone. No matter if we talk about VOD via a satellite or cable TV operator or an OTT VOD, what all of them have in common is monetization. This means you don’t need a subscription to a traditional TV package to access certain channels or programs. OTT service works by a user choosing content to watch, the video being encoded, transferred into the best format for the user’s device, then allowing the user to playback the content. These platforms bypass cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content. OTT means over-the-top, because it is content that bypasses, or goes over the top of the set-top box (more familiarly known as the cable box). There are several popular OTT devices used to access streaming media, including TV, mobile, desktop, tablet. Aug 11, 2020 · Over-the-Top (OTT) and Connected TV (CTV) advertising have evolved alongside the expansion of internet connectivity and digital streaming platforms. It’s not the device, but rather the content. This opens up opportunities to stream TV on desktops and mobile devices. What Is OTT (over The Top)? Over the top, or OTT, is a term used to refer to content providers that distribute streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as middlemen between content producers and consumers. All in all this has bridged the gap faced by content aggregators who strive to deliver content just the way audiences prefer with any internet-enabled device that Jul 1, 2020 · Krishna Rao Vijayanagar, Ph. Step 2: Choose a Video Monetization Model. Dec 9, 2021 · Netflix. Jan 10, 2013 · An over-the-top (OTT) application is any app or service that provides a product over the Internet and bypasses traditional distribution. OTT, or Over The Top, apps let people watch content on various devices, like smartphones or smart TVs. Rather than needing a telecom or TV provider box to interface with content, users can access media from a wide range of devices. On the other hand, VODs include downloaded and pre-recorded programming. Nov 16, 2021 · An over-the-top (OTT) platform is a form of media distribution that uses the internet to stream content to an audience, essentially bypassing traditional methods like cable or satellite television. Oct 13, 2021 · How Does OTT Streaming Work? OTT services are content providers that rely on a free transmission system (the public internet) to distribute their video content. Aug 10, 2022 · Defining “OTT”: Over-The-Top Video. Though EMARKETER’s most recent data shows that subscription OTT (sub OTT) viewer growth is stagnating, it also shows that sub OTT connected TV (CTV) platform ad spend will grow by double digits through the end of the forecast period in 2026. However, non-linear viewing is constantly gaining Oct 18, 2022 · FAST is an acronym for Free Ad-Supported Streaming TV. Sep 17, 2021 · Roku is actually dominating the market – the TV streaming service produces both smart TVs and streaming boxes, and they are responsible for 30% of the streaming device market. Rather than putting an end to the industry, over-the-top streaming media increase viewership for broadcast television, with local TV stations. Basically, Over the Top services use an internet connection to play TV shows and Jul 19, 2021 · OTT - Over-The-Top. The OTT full form highlights its capability and it’s becoming a popular alternative to cable TV. OTT, short for Over The Top, is the modern way of delivering content to consumers over the internet, bypassing traditional broadcast, cable, and satellite to home delivery. Over-the-top (streamed) content is delivered through an OTT streaming service, which can follow various models: TVOD (Google Play), AVOD (Hulu), SVOD (Netflix), or MPVD (Sling). One-third of American households no longer have paid cable subscriptions in 2022, and this trend looks to continue to accelerate in the coming years. May 26, 2016 · Adaptive streaming is a video streaming technique that detects a viewer’s bandwidth and CPU capacity in real-time and adjusts the stream video quality accordingly. OTT TV and CTV are, by definition, the same. Aug 23, 2016 · The primary difference between IPTV and OTT streaming is that OTT streamed content comes over the same open, unmanaged network as your email and web browsing while IPTV uses a private, dedicated network to deliver more consistent service. Aug 4, 2024 · Consequently, the paradigm shift has been boosted by OTT technology innovation paired with the ability to stream cohesively through HTML5 streaming, adaptive bitrate techstack & more. Jun 3, 2024 · OTT, or over-the-top technology, refers to delivering content outside of, or on top of, the traditional television networks. So basically, OTT means consuming content through Hulu instead of using a TV channel. Aug 7, 2019 · Over-the-top (OTT) is a media service in which companies offer product streaming online directly as an individual commodity. Unless you’re planning on financing your over-the-top venture through other means, your streaming service should generate some sort of revenue. Sep 9, 2021 · What is OTT. Mar 28, 2023 · The full form of OTT is ‘Over the Top’, which refers to TV and film content that can be viewed using the internet connection instead of satellite service or cable connection. Jul 10, 2024 · OTT stands for Over-The-Top content distribution channel (Read: streaming service). , is the Editor-in-Chief of OTTVerse, a news portal covering tech and business news in the OTT industry. Mar 15, 2023 · OTT platform means “Over-the-Top” — the content provider service goes beyond existing Internet services. Jun 26, 2021 · Live streaming is the live transmission of audio and video content live over the Internet. Advertising Video on Demand What is an OTT? Well, OTT or Over The Top Television are services that have taken our world by storm! The likes of Netflix, Hulu, Apple TV, Disney +, and Ama Mar 2, 2023 · OTT (over the top) platforms serve video content using the internet rather than traditional broadcast media like cable or television over the airwaves. Newer non-linear TV technology has not resulted in linear TV becoming obsolete. Streaming services and over-the-top platforms. The contents are available on computer and other devices for audience to watch. Two decades ago, when television providers first introduced OTT, it was a box placed on the top of your TV and enabled you to hook up satellite or cable TV. You can watch OTT content on any device connected to the internet. So far, we have discussed the types of VOD depending on the means of delivering the service. Apr 18, 2024 · OTT, meaning “over-the-top,” is a term used to describe various forms of streaming services or content providers that distribute streaming media as a standalone product. 4K quality support, which is an A-list feature regarding the emergence of higher-resolution screens, is what we should think of as Aug 4, 2024 · Over The Top (OTT) Beyond Traditional Cable TV: OTT, short for Over-the-Top, includes services that provide a diverse range of content within smoothly enabled delivery environments. With extensive experience in video encoding, streaming, analytics, monetization, end-to-end streaming, and more, Krishna has held multiple leadership roles in R&D, Engineering, and Product at companies such as Harmonic Inc. Some of the most popular OTT devices for streaming OTT content include smart TVs, mobile phones, and gaming consoles. Everything changed when our favorite old-school shows began streaming over the internet in addition to broadcast, cable, or satellite. What’s OTT? OTT refers to over-the-top video content provided using high speed internet instead of traditional cable or satellite providers. ” HLS stands for HTTP Live Streaming. Each of these devices presents unique benefits for delivering OTT content. The Oct 13, 2021 · OTT (over-the-top) is a service that streams video through the internet to any device, bypassing traditional broadcast, cable, and satellite platforms. To understand OTT platforms, we first need a definition of the term “OTT”. You can find more info on recommended Mbps for streaming services like Netflix and Max as well as streaming a 4K movie in our best internet for streaming article. OTT services place more control in the hands of viewers as opposed to system operators. Aug 17, 2022 · Over-the-top, or OTT, is a term used to describe a service that goes above and beyond conventional services like satellite and cable TV. OTT includes everything from subscription video-on-demand (SVOD) platforms like Disney+ and Max, to free and ad-supported alternatives like YouTube. CTV allows viewers to stream content from various apps and platforms, including Netflix, Hulu, and YouTube. Mar 30, 2023 · Overall, streaming is the quickest means of accessing internet-based content. Nov 25, 2022 · Allows users to watch and record videos for later review; No need to buy a DVD or download a player. A huge part of OTT streaming is that the content must be requested by each viewer’s device since it uses a one-to-one delivery infrastructure. It is a streaming platform through which users can watch content directly on their device. Dec 14, 2023 · These are your smart TVs, game consoles, and streaming devices like Roku, Apple TV, and Amazon Fire Stick. Jan 19, 2024 · Almost an entire streaming experience unto itself, The Roku Channel is a collection of free-to-watch, ad-supported shows and movies, which you can enhance by adding optional paid subscription Whether bingeing shows, screening films, or enjoying live events, OTT platforms offer boundless convenience and diversity on demand. can be paid or free of cost on which users can watch movies, series, TV shows and more TL;DR OTT (Over-The-Top) is a method to deliver media over the internet. Where the ‘OTT’ definition comes into play is that the content being streamed on these devices are going “over” via internet connection. In this ultimate guide, we cover what OTT platforms and technology are. Apr 12, 2022 · In the early days of digital video streaming, traditional linear TV content might be offered additionally as streamed over the internet, or ‘over the top of’ the internet. Nov 2, 2022 · OTT streaming delivers content to smart TVs, laptops, computers, tablets, and gaming consoles. Apr 3, 2021 · OTT V/S VOD OTTs no doubt deliver Video on Demand services but VOD has a bigger premise. OTT content can be delivered through several methods: Jul 7, 2024 · HLS is a live streaming protocol that is considered the video delivery “technology of now. In mobile marketing, OTT is often discussed specifically within the context of video content. Meaning of OTT Platform. Conversely, VOD, which stands for Video on Demand, employs a range of mediums such as cables, satellites, and the Internet for data transmission. Feb 8, 2019 · OTT: Using The Internet To Improve Service. g. There are many streaming services that offer different kinds of streaming content, such as movies, TV shows, music and podcasts. The phrase itself references to devices that go “over” the cable box ,or television, to access video and audio content. , “over the top” of these mediums — devices. Definition of OTT. OTT’s sharp growth over the past few years is mainly due to Netflix and the various perks it provides. This content can be streamed on computers, smartphones, and other OTT devices. Jun 3, 2021 · An “over-the-top” media service is any online content provider that offers streaming media as a standalone product. In simple terms, OTT meaning is topping up the excellence of entertainment as it get released on YouTube and other social media. Sep 16, 2021 · OTT stands for over-the-top and refers to content streamed on apps and services, such as Hulu, Discovery+, or Peacock. [1] Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems, [2] streaming television is provided as over-the-top media (OTT), [3] or as Internet Protocol Jan 11, 2021 · Streaming powers some of the most popular apps in the world, including YouTube, Netflix, Spotify, and more. 1. Apple launched the HTTP Live Streaming (HLS) protocol in the summer of 2009. When broadcasters readily upload files to cloud video streaming servers, through the cutting edge streaming technology files are encoded & then transcoded into a variety of formats. OTT stands for Over The Top and is used to describe any streaming service that delivers content over the internet. A service that streams its linear content on the internet in an unmanaged form as opposed to more traditional managed form (like you would find on a cable or satellite system). Examples of popular OTT video streaming services are Understanding OTT Full Form and Its Complete Definition. Using the term “premium” instead of “normal” for high-quality viewing makes a big differ Sep 7, 2023 · What’s the Difference Between OTT, Streaming TV, and CTV? Although distinctively related, OTT and streaming TV, and CTV have a fair share of differences. After all, it delivers video or audio content through the internet across the world. OTT streaming requires a strong internet connection and a device that supports apps or browsers. The peculiarity of this technology is that you can not only watch video or audio Sep 4, 2023 · Krishna Rao Vijayanagar, Ph. Some examples of well-known internationally available streaming services include the following: Netflix; Amazon Prime; Hulu; Disney+; ESPN+; Apple TV+ OTT services are media providers that offer live or on-demand video or audio across several devices. Companies began to appear offering strictly internet streamed content, such as familiar brands like Netflix, HULU, and Disney+ among others. SVOD, TVOD and AVOD are ways to pay for the content: by subscription, by transaction or by advertisements. There is no doubt that Netflix is the first platform that comes to mind when talking about OTTs. Jan 10, 2024 · OTT TV vs. Live selling, gaming, expert AMAs (ask me anything), and so much more: Live streaming is a big component of OTT. Mar 28, 2022 · Over-the-top (OTT) video, which is the next generation of digital streaming, allows content to be distributed easily. Most Popular OTT Devices To Stream OTT Content. Streaming services like Netflix, Amazon Video, or Disney+ are over the top platforms serving up video on demand (VOD) content. Hence, this vast industry of OTT represents over the top. OTT stands for “Over The Top” because it goes over and beyond traditional media or satellite TV. OTT services don't need to worry about things like a broadcast schedule or geographic limitations. Connected TV. This ebook explains what that means and how OTT works. Aug 9, 2024 · Certainly, they stand as unique streaming services. In fact, a common question, “Is OTT live streaming?” often comes up. Hence video streaming via OTT content providers such as Netflix, Hulu, and YouTube TV are more popular than ever. Media is transferred in a "stream" of packets from a server to a client and is rendered in real-time; [1] this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content. It provides a more immersive and traditional television experience, with the convenience of on-demand content. . Streaming performance can be improved, and buffering time reduced, if the owner of the files uses a CDN. Frankly, there are literally hundreds of VOD companies today – for every region of the world, every genre, every language, and every price that it is impossible to list them all. It brought us all out of the traditional and old broadcast methods of cable or satellite TV systems. • Over-the-top (OTT) — The method of streaming content “over the top” of the internet across any device. Oct 20, 2023 · OTT, also known as over-the-top, refers to the delivery of streaming media content directly to consumers over the internet, without the need for a conventional cable or satellite TV provider. Streaming television is the digital distribution of television content, such as television series and films, streamed over the Internet. OTT is streaming, yes. What are some An “over-the-top” media service is any online content provider that offers streaming media as a standalone product. You can watch OTT content on computers and other devices. , Roku streaming stick), giving them easy access to OTT platforms. Various monetization models have evolved, with Over-the-Top (OTT) monetization stranding out as the most popular implementation. OTT, or “Over The Top,” is a term used to describe streaming services delivered over the internet. Originally launched for DVD rentals in 2007, Netflix has improved a lot since then, so let’s see what kind of experience do we get by using this platform. 5 days ago · VOD Streaming and OTT Monetization Models. The concept of OTT originated with the rise of online video streaming in the mid-2000s, allowing viewers to access content “over the top” of traditional cable or satellite services. This mighty industry offers content that can be May 13, 2021 · This is where OTT streaming comes in. This includes traditional TV networks such as CBS and ABC that stream their shows online and dedicated streaming services like Netflix and Hulu, which offer exclusive content and no commercials. OTT streaming is an alternative to traditional methods like cable or satellite TV. It adds a new level of entertainment to the industry. Mar 13, 2024 · OTT TV, short for over-the-top television, is a way to watch television over the Internet and on a streaming device, instead of through a traditional cable provider or satellite connection. Feb 25, 2021 · After understanding the definition of VOD, how VOD works, and the differences between OTT, Live Streaming, and VOD, let’s now look at some VOD companies in the world. D. May 18, 2023 · What is OTT live streaming? OTT live streaming refers to broadcasting live video content through an OTT app. Making a Roku channel is a great means to see if OTT TV is a good fit for your business. Over-The-Top (OTT):. OTT platforms deliver video content over the internet to viewers, bypassing traditional cable. But the difference is “premium”. Streaming is a method of viewing video or listening to audio content without actually downloading the media files. The majority of streaming TV providers follow the on-demand model of Netflix, while a handful have jumped into live TV streaming, which replicates the cable/satellite viewing experience. This initialism stands for “Over the Top”. Both OTT and VOD can describe Netflix and UpReplay. May 6, 2023 · Over-the-top (OTT) is a term used to describe video streaming services that are delivered over the Internet, bypassing traditional cable or satellite TV providers. Jan 10, 2024 · Sometimes called premium content or streaming TV, over-the-top (OTT) refers to the distribution of paid content over the internet that bypasses traditional media channels such as television companies, cable TV broadcasters, and media distributors. OTT has gained immense popularity over recent years, although that doesn’t necessarily mean that the more traditional broadcasting networks such as cable are being replaced. What is OTT and how does it work? In this video, I'll cover all things Over-The-Top (OTT) streaming and how you can start your own streaming service. This term refers to any service that enables users to access video content on demand without requiring a cable or satellite TV subscription. They deliver content only upon request and in a unicast or one-to-one transmission method. Mar 28, 2024 · For example, Hulu + Live TV requires 8 Mbps to stream in HD. They are television sets equipped with built-in streaming apps or can connect to external streaming devices (e. Over the Top (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. Video solution that provides the freedom to click and play video content without the restrictions of a broadcast program or requiring a physical copy (like DVDs or Blu-ray Discs) of what you are viewing. Mar 12, 2021 · But what does that even mean, and how is a vMVPD different from an MVPD? Well, vMVPDs or Virtual Multichannel Video Programming Distributors are typically OTT services that provide their viewers or subscribers with, VOD streaming content, and ; Linear content from broadcast channels; A prime example of vMVPD is YouTube TV (image shown below). Video on Demand (VOD) streaming has emerged as a dominant force, revolutionizing how audiences access and engage with content. The term is commonly applied to video-on-demand platforms, but also refers to audio streaming, messaging services, or internet-based voice calling solutions. What does OTT mean? OTT stands for “over-the-top,” as in going above and beyond streaming on YouTube and social networks. OTT can describe a large number of services you and I both use on a daily basis, like: WhatsApp; Skype; OTT live-streaming; Netflix Jun 10, 2021 · The traditional television industry is going through changes as the increasing popularity of new ways of consuming content disrupts the market. So you might either compile your library of media you bought, leased, or recorded from a VOD provider. It’s a mode of providing content over the top of an internet stream, without a third-party operator controlling or managing the content. It includes various types of content, such as movies, TV shows, and even live events, that are Sep 27, 2023 · The Meaning of OTT. Aug 2, 2024 · Advanced cloud streaming totally relies on a network of cloud servers that are inclined to video hosting files which later is delivered promptly to its viewers. , MediaMelon, Airtel Digital, and Feb 9, 2024 · Watch on a TV, tablet, phone, laptop, or wherever you want, no muss or fuss—if you have a decent internet connection, you’re ready to stream. Aug 30, 2021 · OTT platform is more than just YouTube and social media. Mar 9, 2023 · OTT platforms require an internet connection and nothing else, meaning users can access content on a wide range of devices as long as they have a subscription to the service. Jan 12, 2024 · OTT stands for "over-the-top" and refers to the wide range of media platforms that consumers view every single day on their smartphones, computers, smart TVs — even gaming consoles. Aug 6, 2024 · What Is OTT (Over The Top) And Its Meaning? OTT stands for “Over The Top ” which refers to any kind of streaming service that transmits content through wireless internet. OTT, commonly known as Over-The-Top, delivers data via the Internet, providing exclusive live broadcasting experiences to users. OTT is built on scalable and adaptable web-centric platforms that can only be achieved using software-based systems. This means that each end-user device has a unique connection to the content source, serving Feb 25, 2021 · After understanding the definition of VOD, how VOD works, and the differences between OTT, Live Streaming, and VOD, let’s now look at some VOD companies in the world. Such services offer a wide range of contenxt, including TV shows, movies, live sports, and music. When you stream a movie or song, the data is sent to you as it's playing, meaning that OTT stands for “over-the-top” and refers to technology (OTT services or platforms) that delivers streamed content via internet-connected devices. OTT (over-the-top) is a means of providing video content via streaming services over the Internet and bypassing traditional distribution like cable. The phrase itself refers to devices that go “over” the cable box or television to access video and audio content. Jan 12, 2024 · Live streaming . Streaming media refers to multimedia for playback using an offline or online media player that is delivered through a network.
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